Beer Marketing

Some figures

2005-04-26T00:07:00.000+02:00

5 liters of water are necessary to brew 1 liter of beer
With 45 calories per 25cl glass, beer contains less calories than coca-cola, orange juice, white wine, red wine, full milk and whisky.
Germany ranks 1st in the top European beer producers; UK is 2nd and Spain is 3rd.
Czech Republik are the first beer drinkers in the world, with 159 liters per year per person, just before Germany and Ireland. France ranks 19th with "only" 36 liters per inhabitants.
In 1949 was created the 33 cl glass bottle.
In 1953 was created the famous iron can.

Clooney to promote Budweiser

2005-04-02T17:29:00.000+02:00

Famous actor Georges Clooney will soon promote the famous brand Budweiser, which belongs to world number one brewer Ahheuser-Busch. Clooney thus imitates Brad Pitt, who made advertising for a beer brand too: The ad was shown during the 2005 Superbowl, we could see Pitt buying a 6-pack of Heineken and being chased through the streets by paparazzi, who are really after the beers.
Clooney will appear all over the USA on radio and television but you won't be able to see him. Only his voice will be heard. Actually, he doesn't want to appear at home with a product.

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2005-03-11T08:56:00.000+01:00

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Originally uploaded by david995.

The beer marketing is everyone's matter. See this guy dancing on the floor of the "Palais des Regates" : The real Robert.

Welcome to my blog

2005-03-04T09:08:00.000+01:00

Hi, I'm David, 21, I'm doing now my 2nd year at the Normandy Business School in Le Havre, France. This blog will deal with some marketing facts. I chose to talk about beer marketing because this is an interesting topic concerning a very large audience of every age. I will then try to present relevant articles I could find on the Internet. You are of course encouraged to publish every interesting link or comment on this site.
Thank you!